As the summer vacation season approaches, several travel trends are starting to take shape with many travelers seeking privacy, exclusivity and curated services and experiences. 2025 is also expected to see more event-driven travel, as well as increased interest in destinations that allow travelers to reconnect with nature and the past.
Privacy & Exclusivity
Travelers are continuing to move away from traditional booking platforms and busy resorts, opting for personalized reservation services and secluded vacation rentals, like those offered by Northern Living. Rather than spending hours browsing online, guests can speak one-on-one with a hospitality professional who will match them with the ideal vacation rental, based on their individual preferences.
Curated Services & Experiences
The demand for custom concierge services is also on the rise with travelers seeking bespoke experiences in addition to luxury amenities. Vacation properties that offer food delivery, private chefs, spa sessions, boat and kayak rentals, and curated excursions, like private boat tours, have the edge in a competitive vacation rental market. For travelers seeking a truly unique experience, Northern Living even offers its guests access to a private island.
Event-Driven Travel
More travelers are planning their trips around events, whether it’s concerts, sports or festivals. Lake George has several events that draw visitors to the area each year, including Americade Bike Week starting the day after Memorial Day, the Adirondack Wine & Food Festival in June, the Lake George Music Festival in August, and both the Adirondack Nationals Car Show and Adirondack Ballon Festival in September.
Digital Detoxing
For many vacationers, travel means disconnecting from technology and reconnecting with nature. As a result, the tourism industry is seeing increased bookings in destinations that offer hiking, biking, camping and outdoor recreation. National Parks are a popular choice, but for those who truly want to escape, more remote destinations, like the Adirondack Park, are a better alternative.
Nostalgia Tourism
Driven by a sentimental affection for the past, travelers are booking trips to historic locations and revisiting iconic vacation destinations from their childhood. Known for its nostalgia and historical significance, Lake George is a natural fit for those seeking a trip down memory lane. Walk along Canada Street with its souvenir shops, ice cream parlors and arcades, experience the peace and quiet of a bygone era in the untouched nature of the Adirondacks, and step back in time at the Fort William Henry.
Lake George Has it All
If you’re looking for a travel destination that checks all the boxes, Lake George should be at the top of your list. Northern Living has more than 40 vacation rentals in the Lake George Region, offering privacy and exclusivity, luxury amenities, concierge booking services and curated experiences, as well as event-driven travel opportunities, outdoor recreation, and plenty of nostalgia.
Browse our Lake George vacation rentals, or contact us and allow our concierge professionals to personally pair your with the perfect property for your trip.
